Jhon Catano Photo
Photographer, Art Director and Multimedia
Serena1_cover.jpg

UBRELVY

UBRELVY IS A MIGRAINE MEDICATION LAUNCHED ON JAN 2020. THE ORIGINAL BRANDING CREATIVE WAS DEVELOPED BY FCB CHICAGO. MY JOB WAS TO TRANSLATE THIS BRAND INTO A SOCIAL FRIENDLY LOOK AND FEEL THAT DIDN’T LOOK LIKE A PHARMA PAGE. I DEVELOPED THE SOCIAL VISUAL IDENTITY THAT WAS MODERN AND AESTHETICALLY PLEASING BY BLENDING ATMOSPHERIC PHOTOGRAPHY WITH MINIMAL DESIGN.

Art Direction | Branding | Digital Design | Photographer + Photo Art Direction

SERENA WILLIAMS

Serena Williams became our main brand influencer and all content was approved by Serena Williams or her team. I was able to create social friendly content from the campaign assets, as well as take stock imagery and white label with the Ubrelvy branding.

 
 

PHOTOGRAPHY AND

ART DIRECTION

 
 

SOCIAL and

FRANCHISE DESIGN